About StyleAlum

StyleAlum: Where It All Started

StyleAlum began in 2019 with a simple idea: game day style could be elevated, fashionable and fun.

Today, StyleAlum brings a curated mix of spirit wear, accessories and gifts to women through in-person events and select retail locations. From football season to holiday markets and special events, we love helping customers find pieces that celebrate their teams without sacrificing personal style.

And that’s where Clear Bag Bar began.

At our StyleAlum events, customers started mixing and matching clear bags with straps, scarves, charms and other accessories to create a look of their own. The Clear Bag Bar quickly became one of the most popular parts of our booth—and eventually, it deserved a home of its own.

Clear Bag Bar brings that experience online, while StyleAlum continues to offer our broader collection of spirit wear, accessories and gifts in person.

Two brands. One approach to game day style.

Whether you find us at a StyleAlum event, in one of our retail locations, or here at Clear Bag Bar, our goal is the same: help you create a look that feels like you.